.article[data-astro-cid-pipr655h]{max-width:800px;margin:0 auto;padding:2rem 1.5rem}.article-header[data-astro-cid-pipr655h]{margin-bottom:3rem}.back-link[data-astro-cid-pipr655h]{display:inline-block;color:var(--ink-black);text-decoration:none;margin-bottom:1rem;font-weight:500;transition:transform .2s}.back-link[data-astro-cid-pipr655h]:hover{transform:translate(-4px)}.category-badge[data-astro-cid-pipr655h]{display:inline-block;padding:.4rem 1rem;border-radius:2rem;font-size:.85rem;font-weight:700;text-transform:uppercase;letter-spacing:.5px;margin-bottom:1rem}.category-badge[data-astro-cid-pipr655h].growth{background:linear-gradient(135deg,#c7d2fe,#a5b4fc);color:var(--ink-black);border:3px solid var(--ink-black);box-shadow:4px 4px 0 var(--ink-black)}h1[data-astro-cid-pipr655h]{font-size:2.5rem;font-weight:900;line-height:1.1;margin-bottom:1rem;text-transform:uppercase}.subtitle[data-astro-cid-pipr655h]{font-size:1.25rem;line-height:1.6;color:#444;margin-bottom:1.5rem}.article-meta[data-astro-cid-pipr655h]{display:flex;gap:1.5rem;font-size:.95rem;color:#666;padding-top:1rem;border-top:2px solid var(--ink-black)}.content[data-astro-cid-pipr655h]{line-height:1.8}.intro-box[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#fef3c7,#fde68a);padding:2rem;border:3px solid var(--ink-black);border-radius:1rem;box-shadow:6px 6px 0 var(--ink-black);margin-bottom:3rem}.intro-box[data-astro-cid-pipr655h] ol[data-astro-cid-pipr655h]{margin-top:1rem;padding-left:1.5rem}.section-block[data-astro-cid-pipr655h]{margin-bottom:4rem}.section-block[data-astro-cid-pipr655h] h2[data-astro-cid-pipr655h]{font-size:2rem;font-weight:900;text-transform:uppercase;margin-bottom:1.5rem;padding-bottom:.5rem;border-bottom:4px solid var(--ink-black)}.section-block[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{font-size:1.5rem;font-weight:800;margin-top:2rem;margin-bottom:1rem}.section-block[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{font-size:1.25rem;font-weight:700;margin-top:1.5rem;margin-bottom:.75rem}.hierarchy-grid[data-astro-cid-pipr655h]{display:grid;gap:2rem;margin:2rem 0}.hierarchy-card[data-astro-cid-pipr655h]{background:var(--paper-cream);padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black)}.hierarchy-card[data-astro-cid-pipr655h].primary{background:linear-gradient(135deg,#dbeafe,#bfdbfe)}.hierarchy-card[data-astro-cid-pipr655h].secondary{background:linear-gradient(135deg,#e0e7ff,#c7d2fe)}.hierarchy-card[data-astro-cid-pipr655h].tertiary{background:linear-gradient(135deg,#ddd6fe,#c4b5fd)}.hierarchy-card[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{margin-top:0}.role[data-astro-cid-pipr655h]{font-size:1.1rem;font-weight:600;color:#666;margin-bottom:1rem}.examples[data-astro-cid-pipr655h]{margin-top:1.5rem}.example[data-astro-cid-pipr655h]{padding:.75rem 1rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-bottom:.5rem;font-weight:600}.example[data-astro-cid-pipr655h].good{background:#d1fae5}.example[data-astro-cid-pipr655h].bad{background:#fee2e2}.size-guide[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;margin:2rem 0}.size-option[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1.5rem;border:2px solid var(--ink-black);border-radius:.5rem}.size-option[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.include-grid[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;margin:2rem 0}.include-box[data-astro-cid-pipr655h]{padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black)}.include-box[data-astro-cid-pipr655h].required{background:linear-gradient(135deg,#dbeafe,#bfdbfe)}.include-box[data-astro-cid-pipr655h].optional{background:linear-gradient(135deg,#e0e7ff,#c7d2fe)}.include-box[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.color-psychology[data-astro-cid-pipr655h]{margin:2rem 0}.color-table[data-astro-cid-pipr655h]{width:100%;border-collapse:collapse;margin:1.5rem 0}.color-table[data-astro-cid-pipr655h] th[data-astro-cid-pipr655h],.color-table[data-astro-cid-pipr655h] td[data-astro-cid-pipr655h]{padding:1rem;text-align:left;border:2px solid var(--ink-black)}.color-table[data-astro-cid-pipr655h] thead[data-astro-cid-pipr655h]{background:var(--ink-black);color:var(--paper-cream)}.color-table[data-astro-cid-pipr655h] tbody[data-astro-cid-pipr655h] tr[data-astro-cid-pipr655h]{background:#fff}.color-swatch[data-astro-cid-pipr655h]{display:inline-block;width:20px;height:20px;border:2px solid var(--ink-black);border-radius:50%;margin-right:.5rem;vertical-align:middle}.color-swatch[data-astro-cid-pipr655h].green{background:#22c55e}.color-swatch[data-astro-cid-pipr655h].brown{background:#92400e}.color-swatch[data-astro-cid-pipr655h].blue{background:#3b82f6}.color-swatch[data-astro-cid-pipr655h].red{background:#ef4444}.color-swatch[data-astro-cid-pipr655h].yellow{background:#eab308}.color-tip[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1rem 1.5rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1.5rem}.do-dont-grid[data-astro-cid-pipr655h],.pricing-insight[data-astro-cid-pipr655h],.pro-tip[data-astro-cid-pipr655h],.insight-box[data-astro-cid-pipr655h],.why-stories[data-astro-cid-pipr655h],.roi-box[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#e0e7ff,#c7d2fe);padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black);margin:1.5rem 0}.do-dont-grid[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;padding:0;background:none;border:none;box-shadow:none}.do-box[data-astro-cid-pipr655h],.dont-box[data-astro-cid-pipr655h]{padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black)}.do-box[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#d1fae5,#a7f3d0)}.dont-box[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#fee2e2,#fecaca)}.do-box[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h],.dont-box[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.template-formula[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;margin:2rem 0}.formula-step[data-astro-cid-pipr655h]{padding:.75rem;margin-bottom:.75rem;background:#fff;border:2px solid var(--ink-black);border-radius:.5rem}.formula-step[data-astro-cid-pipr655h]:last-child{margin-bottom:0}.sign-examples[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1.5rem;margin:2rem 0}.sign-card[data-astro-cid-pipr655h]{background:#fff;padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black);text-align:center}.sign-name[data-astro-cid-pipr655h]{font-size:1.25rem;font-weight:800;margin-bottom:.5rem}.sign-price[data-astro-cid-pipr655h]{font-size:1.5rem;font-weight:900;color:var(--section-growth, #C7D2FE);margin-bottom:.5rem}.sign-detail[data-astro-cid-pipr655h]{font-size:.9rem;color:#666}.anchoring-examples[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:2rem;margin:2rem 0}.anchor-before[data-astro-cid-pipr655h],.anchor-after[data-astro-cid-pipr655h]{text-align:center}.anchor-sign[data-astro-cid-pipr655h]{background:#fff;padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black);margin-top:1rem}.anchor-sign[data-astro-cid-pipr655h].basic{font-size:1.5rem;font-weight:700}.anchor-sign[data-astro-cid-pipr655h].anchored{font-size:1.25rem}.special-tag[data-astro-cid-pipr655h]{background:#ef4444;color:#fff;padding:.5rem 1rem;border-radius:.5rem;font-weight:900;display:inline-block;margin-bottom:.75rem}.regular[data-astro-cid-pipr655h]{text-decoration:line-through;color:#999;font-size:1rem;margin:.5rem 0}.savings[data-astro-cid-pipr655h]{background:#fef3c7;padding:.5rem;border-radius:.5rem;font-weight:700;margin-top:.5rem}.tier-example[data-astro-cid-pipr655h]{background:#fff;padding:1rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1rem}.tier-example[data-astro-cid-pipr655h] div[data-astro-cid-pipr655h]{padding:.5rem;margin-bottom:.5rem}.best-value[data-astro-cid-pipr655h]{background:#fef3c7;font-weight:900;border-radius:.5rem}.story-types[data-astro-cid-pipr655h]{display:grid;gap:2rem;margin:2rem 0}.story-card[data-astro-cid-pipr655h]{background:var(--paper-cream);padding:1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black)}.story-card[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.story-example[data-astro-cid-pipr655h]{background:#fff;padding:1.5rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1rem;font-family:monospace;line-height:1.6}.pricing-guide[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;margin:2rem 0}.pricing-option[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1.5rem;border:2px solid var(--ink-black);border-radius:.5rem}.pricing-option[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.urgency-examples[data-astro-cid-pipr655h]{display:grid;gap:1rem;margin:2rem 0}.urgency-sign[data-astro-cid-pipr655h]{padding:1rem 1.5rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black);font-weight:700;text-align:center}.urgency-sign[data-astro-cid-pipr655h].red{background:linear-gradient(135deg,#fee2e2,#fecaca)}.urgency-sign[data-astro-cid-pipr655h].orange{background:linear-gradient(135deg,#fed7aa,#fdba74)}.urgency-sign[data-astro-cid-pipr655h].yellow{background:linear-gradient(135deg,#fef3c7,#fde68a)}.signage-options[data-astro-cid-pipr655h]{display:grid;gap:2rem;margin:2rem 0}.option-card[data-astro-cid-pipr655h]{padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:6px 6px 0 var(--ink-black)}.option-card[data-astro-cid-pipr655h].budget{background:linear-gradient(135deg,#fef3c7,#fde68a)}.option-card[data-astro-cid-pipr655h].semi-pro{background:linear-gradient(135deg,#e0e7ff,#c7d2fe)}.option-card[data-astro-cid-pipr655h].professional{background:linear-gradient(135deg,#dbeafe,#bfdbfe)}.option-card[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{margin-top:0}.testing-methods[data-astro-cid-pipr655h],.mistakes-grid[data-astro-cid-pipr655h]{display:grid;gap:2rem;margin:2rem 0}.test-method[data-astro-cid-pipr655h],.mistake-card[data-astro-cid-pipr655h]{background:var(--paper-cream);padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:4px 4px 0 var(--ink-black)}.test-method[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{margin-top:0}.test-note[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1rem;font-weight:600}.test-goal[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#d1fae5,#a7f3d0);padding:1rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1rem;font-weight:700}.case-study[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#dbeafe,#bfdbfe);padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:6px 6px 0 var(--ink-black);margin:2rem 0}.case-study[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{margin-top:0}.case-grid[data-astro-cid-pipr655h]{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;margin:1.5rem 0}.case-before[data-astro-cid-pipr655h],.case-after[data-astro-cid-pipr655h]{background:#fff;padding:1.5rem;border:2px solid var(--ink-black);border-radius:.5rem}.case-before[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h],.case-after[data-astro-cid-pipr655h] h4[data-astro-cid-pipr655h]{margin-top:0}.case-result[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:1rem 1.5rem;border:2px solid var(--ink-black);border-radius:.5rem;margin-top:1.5rem;font-weight:600}.benefits-list[data-astro-cid-pipr655h],.checklist[data-astro-cid-pipr655h]{list-style:none;padding-left:0}.benefits-list[data-astro-cid-pipr655h] li[data-astro-cid-pipr655h],.checklist[data-astro-cid-pipr655h] li[data-astro-cid-pipr655h]{padding-left:1.5rem;position:relative;margin-bottom:.5rem}.benefits-list[data-astro-cid-pipr655h] li[data-astro-cid-pipr655h]:before{content:"→";position:absolute;left:0;font-weight:700}.checklist[data-astro-cid-pipr655h] li[data-astro-cid-pipr655h]:before{content:"☐";position:absolute;left:0;font-weight:700}.action-items[data-astro-cid-pipr655h]{background:linear-gradient(135deg,#c7d2fe,#a5b4fc);padding:3rem 2rem;border:3px solid var(--ink-black);border-radius:1rem;box-shadow:6px 6px 0 var(--ink-black);margin:3rem 0}.action-items[data-astro-cid-pipr655h] h2[data-astro-cid-pipr655h]{margin-top:0;border-bottom:none}.action-timeline[data-astro-cid-pipr655h]{display:grid;gap:2rem;margin-top:2rem}.action-block[data-astro-cid-pipr655h]{background:#fff;padding:1.5rem;border:2px solid var(--ink-black);border-radius:.5rem}.action-block[data-astro-cid-pipr655h] h3[data-astro-cid-pipr655h]{margin-top:0;margin-bottom:1rem;font-size:1.3rem}.next-steps[data-astro-cid-pipr655h]{background:var(--butter-tint);padding:2rem;border:3px solid var(--ink-black);border-radius:.5rem;box-shadow:6px 6px 0 var(--ink-black);margin:3rem 0}.next-steps[data-astro-cid-pipr655h] h2[data-astro-cid-pipr655h]{margin-top:0;border-bottom:none}.next-articles[data-astro-cid-pipr655h]{display:flex;flex-direction:column;gap:1rem;margin:1.5rem 0}.next-article[data-astro-cid-pipr655h]{display:block;background:#fff;padding:1rem 1.5rem;border:2px solid var(--ink-black);border-radius:.5rem;color:var(--ink-black);text-decoration:none;font-weight:600;transition:transform .2s,box-shadow .2s}.next-article[data-astro-cid-pipr655h]:hover{transform:translate(4px);box-shadow:2px 2px 0 var(--ink-black)}.final-thought[data-astro-cid-pipr655h]{margin-top:1.5rem;font-weight:600;font-size:1.1rem}@media(max-width:768px){.article[data-astro-cid-pipr655h]{padding:1.5rem 1rem}h1[data-astro-cid-pipr655h]{font-size:2rem}.subtitle[data-astro-cid-pipr655h]{font-size:1.1rem}.hierarchy-grid[data-astro-cid-pipr655h],.size-guide[data-astro-cid-pipr655h],.include-grid[data-astro-cid-pipr655h],.do-dont-grid[data-astro-cid-pipr655h],.sign-examples[data-astro-cid-pipr655h],.anchoring-examples[data-astro-cid-pipr655h],.pricing-guide[data-astro-cid-pipr655h],.signage-options[data-astro-cid-pipr655h],.testing-methods[data-astro-cid-pipr655h],.mistakes-grid[data-astro-cid-pipr655h],.case-grid[data-astro-cid-pipr655h]{grid-template-columns:1fr}}